Our journey began with a well-meaning mistake, which was offering glucose biscuits to our first stray, Jonny. Ten years later, his heartbreaking death from diabetes taught us a painful but powerful lesson. We soon realized that even widely available kibble was packed with harmful ingredients-a struggle familiar to countless feeders like us. That grief turned into purpose, sparking a two-year mission to create what we so desperately needed: truly healthy, affordable food, tested and perfected with love-by our own pack, for yours!